Lot 04
The Method
Every auction is designed before it is announced. Five stages, four named instruments, and the reasoning written down at each one — because “engineered” is a claim you have to be able to show.
Qualify
The asset is scored against a published standard: comparability, buyer-pool depth, title condition, timeline pressure, seller motivation, market dispersion.
What you get: An Auction Fit score — and a written answer, including “no.”
Model
How many qualified buyers exist for this asset, where they are, what they paid for comparable assets, and what the seller nets at each outcome.
What you get: The Buyer Pool Model and the Net Sheet, before a dollar is committed.
Architect
Sale design: reserve strategy, tract configuration, terms, buyer’s premium, deposit, close window, date.
What you get: A written sale architecture with the reasoning attached.
Deploy
The campaign, engineered against the modeled pool — national, vertical and local, with spend allocated to where the buyers actually are.
What you get: A media plan with numbers, and weekly registration reporting.
Discover
The auction. Then close, settle, and publish the outcome — whatever the outcome was.
What you get: An entry in The Record.
The fee
One number, before you decide.
A buyer’s premium of to be published is added to the final bid and paid by the buyer at closing. That premium is where every commission in the transaction comes from — ours, your agent’s, and the buyer’s agent’s. It is disclosed in every advertisement and announced from the block, because disclosure is a licensing requirement rather than a courtesy.
The honest version, before you ask: a buyer factors the premium into what they bid, so the hammer price is not the same number the property would fetch with no premium attached. That is exactly why we compare net proceeds, not headline price. Run your own numbers on The Net Sheet.