Auctioneered™ Auctions Engineered
Ask the market.
An auction house and auction marketing firm for property that needs to sell — land, farms, estates, single family, multi-family, commercial. A listing names a price. An auction finds one.
Auctioneered™ Auctions Engineered
An auction house and auction marketing firm for property that needs to sell — land, farms, estates, single family, multi-family, commercial. A listing names a price. An auction finds one.
The firm
Who We Are
An auction marketing firm and auction house, headquartered in Tennessee, operating across 10 states. Independently owned, no franchise, no royalty on anyone’s income, and no reason to route an owner anywhere but to the best outcome for their asset.
What We Do
We engineer the sale before it is announced: the asset is diagnosed, the buyer pool is modelled, the campaign is built against that model. Then it sells on a date certain. The owner keeps the hammer price — the buyer’s premium pays every agent fee in the transaction.
Why We Are Different
The category sells certainty and publishes none. We publish the method, the fee and every outcome, including the property that did not sell — and we say no in writing to any asset an auction would not serve.
The instruments
Not a brochure and a phone number. A score, a sheet, a public entry — before anyone is asked to commit to anything.
What the owner keeps, on market against a date certain, modelled on closed sales rather than assertion.
Open →Six criteria scored against a published standard — comparability, buyer-pool depth, title, timeline, motivation, dispersion. Including the answer “no.”
Score an asset →Every sale called, entered publicly — sold and not sold. A sell-through rate is only evidence if the misses are in the denominator.
Read it →The agent keeps the client and is paid from the premium. Register once; a higher fee for a written pre-auction opening bid.
For agents →A 10% buyer’s premium, paid by the buyer on top of the hammer price. The seller pays no commission. The referring agent keeps a full commission — 3% of the hammer, which is 30% of the premium — and their brokerage a further half a point (5%). Together, 35% of the premium goes to the agent’s side. In writing, before the sale is scheduled.
10% · 3%
The price is not argued for. It is called.
Every bid public · Every bidder qualified · The sale ends on the day it was always going to end
The market
Every figure carries its source. Any figure that cannot be sourced does not appear on this site.
more sellers than buyers — the largest gap in a series that begins in 2013
Redfin · Feb 2026of active listings nationally have already cut from their original asking price
Altos Research via HousingWire · Aug 2026of active listings took a price reduction in August alone — 21.4% across the South
Realtor.com · Aug 2026of Nashville sellers gave a buyer concession in the three months to May 2026 — the highest of 28 major metros
RedfinThe method
Comparability, buyer-pool depth, title condition, timeline pressure, owner motivation and market dispersion, against a published standard.
Produces an Auction Fit score, and a written answer including “no.”
How many qualified buyers exist for this asset, where they are, what they paid for comparable assets, and what the owner nets at each outcome.
Produces the Buyer Pool Model and the Net Sheet, before a dollar is committed.
Reserve strategy, tract configuration, terms, buyer’s premium, deposit, close window and the date itself.
Produces a written sale architecture with the reasoning attached.
Engineered against the modelled pool: local, regional and vertical, with spend allocated to where the buyers for this asset actually are.
Produces a media plan with numbers, and weekly registration reporting.
The auction. Then close, settle, and publish the outcome — whatever the outcome was.
Produces an entry in The Record.
Start here
It is scored against the published standard and the answer comes back in writing — including whether an auction is the wrong instrument for it. No obligation, and no number invented to win a meeting.
Luke Chadwick · Licensed Tennessee Auctioneer
Affiliate Broker #372343 · Auctioneer #7511 · (615) 905-1913 · luke@auctioneered.com